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THE
MATCH

An exhibition golf event pairing PGA legends with celebrity talent that has become a standout sports and entertainment moment, presented under the various corporate banners. While each installment falls under the same franchise umbrella, the creative approach to key art is surely not templated.

 

Each event is treated as its own unique experience. This key art is designed to reflect the distinct personality of the participants, the atmosphere of the course, and the tone of the match itself. The goal is always the same: celebrate the talent, spotlight the setting, and make every edition feel like a one-of-one moment in sports culture. From composition to color to typography, every creative decision is made to elevate the experience before the first tee-off.

Designers

AD/SD - Eric King
SD - Chris Francis

Year

2023-25

Photoshop is key.

When the creative is dependent on visual storytelling, Photoshop skills come into play. Even when time isn't readily available, building the landscapes, blending, lighting, editing images, coloring and retouching players requires close attention to detail and finesse. 

(Below) - 2 Concepts, Blue being the final

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