ELEMENT
CORNER

Element Corner came to take the next step in expanding their self-care and wellness brand. Their brand is designed to help women reconnect with themselves and prioritize self-love in their daily routines. Focused on elegant simplicity, the brand embodies a peaceful yet powerful aesthetic blending soft, feminine design elements with a sense of empowerment and renewal. Offering a curated selection of products, including essential oils, creams, diffusers, face masks, candles, body scrubs, journals, and affirmation books, Element Corner creates an immersive experience that encourages customers to “discover you again.”

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The visual identity was inspired by luxury wellness brands like Lush, The Body Shop, and Bath & Body Works, yet reinterpreted with a more refined, gold-accented palette and minimalist design language. The logo concept draws from natural and regal symbols, flowers, and crowns to express beauty, strength, and growth without relying on cursive or overly decorative typefaces. Every touchpoint was designed to feel elegant, radiant, and approachable, reflecting the brand’s mission to help women embrace peace, power, and presence through self-care.