Regular Season

As 25’ MLB season arrived, the MLB was looking to bring the energy and excitement of the biggest stars back to the field. The campaign was developed to bring the fire and passion. The splashes of dirt sliding into home plate, the focus of hitting that 98mph fastball, the focus of stealing the first base of the season, setting the tone for the season. This key art (like all others) was used throughout all touchpoints, including web, print, on-air, marketing, and more.