TOTAL
WINE

While working with the Total Wine team I was able to work on instore promotions, web graphics, and day to day creative. One thing that I was able to assist with was a way to tackle education in short form by helping to educate new wine enthusiasts without overwhelming them. 

I was able to work with the Total Wine & More print team to design a series of engaging, easy-to-read wine pamphlets. Rather than relying on dense books or overly complex materials, these guides offered concise, approachable information on vintage, region, taste, and pairings, all while serving as a gateway to explore and shop in-store.

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Each bi-fold pamphlet was crafted as a “total” package, balancing education and promotion. Through clean design, clear categorization, and curated wine recommendations, the materials catered to enthusiasts at every level, encouraging confident selections and driving in-store sales. The result was an elegant blend of storytelling and strategy. Helping customers learn, taste, and buy with ease.