The NHL’s arrival at TNT was a rare creative opportunity. It was a clean slate with no broadcast legacy look to follow. With complete freedom, season after season, we set out to build a season-long visual identity that captures the speed, intensity, and emotion of hockey while reflecting TNT’s bold sports personality. Each season pushes new creative boundaries through dynamic motion, fresh styles, and vibrant color palettes, all designed to bring the ice to life and emotionally connect with fans. More than just graphics, it was about transforming the heart of the game into a visual experience that could evolve and surprise year after year, from the regular season to playoffs, finals, and specialty events.
Designers
SD - Eric King
Year
24'-25'
Blend it
Not every project calls for a one-of-one. Sometimes, the real magic is in stepping back—assessing what works, what doesn’t, and finding the right balance in between. That was the case with the NHL Playoffs. We took the moody, cinematic tone of one world and merged it with the speed, energy, and bold color palette of the regular season. With a bit of finesse, those elements came together to create a look that was vibrant, gritty, and dialed in to match the intensity and chaos of playoff hockey.
Season / Specialty
Additional NHL
